Benefits
Cyber Welfare Program helps you to defend from online threats by creating antibodies with the concepts of Privacy, Security and Anonymity.
At the end of the program, you will have incorporated the conceptual and cognitive tools by improving your privacy, security and anonymity online by transforming your behaviour in the face of countless stimuli into secure and conscious instinctive reflexes.
How it works
Cyber Welfare uses an innovative program based on a model known as a hierarchy of effects model or hierarchical model.
The model implies that a student moves through a series of steps or stages during his learning path. The model is linear, built on the assumption that students progress through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural (studying) scene.
The steps used by the Cyber Welfare Model are as follows:
Awareness: the user becomes aware of an issue (usually through social networks)
Interest: the user becomes interested in learning about program benefits & how the program fits with its lifestyle
Desire: the user develops a favourable disposition towards the Privacy, Security and Anonymity digital domains
Action: the user forms an intention to become a student and engages in a class further to develop the concepts of Privacy, Security and Anonymity
The hierarchical model operates as a stimulus (S) to the user with the social network's content, and the decision to become a student is a response (R). In other words, the model is an applied stimulus-response model.
Learning funnel
As users move through the hierarchy of effects, they pass through both a cognitive processing stage and an affective processing stage before any action occurs:
Cognition (Awareness/Attention)
Affect (Feeling/ interest/ desire)
Behavior (Action e.g. become student / consumption/ usage/ sharing information etc.)
Tailored to students needs
The basic model is one of the longest-serving hierarchical models, having been in use for more than a century.
Using a hierarchical system, such as Cyber Welfare Model, provides the instructor with a detailed understanding of how target audiences change over time, and provides insights as to which types of learning messages are likely to be more effective at different stages.
Student funnel
Moving from step to step, the total number of users diminishes. This phenomenon is sometimes described as a "funnel".
A relatively large number of potential users become aware of Privacy, Security and Anonymity issues.
A smaller subset becomes interested, with only a relatively small proportion moving through to the actual stage of becoming a student. This effect is also known as a "student funnel".
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